Biofreeze - OverDrewing It
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Biofreeze wanted a fun, memorable 30-second spot to communicate a simple message: Biofreeze is a safe and effective solution for muscle and joint pain. OverDrewing It quickly amassed more than10 million views on YouTube, and has been featured in industry and audience-facing publications across the U.S.
ECD: Jim Gough
Art Director: Doug Herberich
Producer: Nikki Di Franco
Director: Chris Hooper