Troy-Bilt helps make yard work more enjoyable. And what’s more enjoyable than winning? We know that Troy-Bilt customers take pride in their yards, so we created a campaign that turned yard work into a game you can win. Because who doesn’t like to feel like a champion? The extensions included a mobile-first gamification called Yard Games, where players could score huge Troy-Bilt prizes just for doing chores they would have done anyway.